Maximising Press and Media Coverage
Start Date | End Date | Venue | Fees (US $) | ||
---|---|---|---|---|---|
Maximising Press and Media Coverage | 19 Oct 2025 | 23 Oct 2025 | Dubai, UAE | $ 3,900 | Register |

Maximising Press and Media Coverage
Start Date | End Date | Venue | Fees (US $) | |
---|---|---|---|---|
Maximising Press and Media Coverage | 19 Oct 2025 | 23 Oct 2025 | Dubai, UAE | $ 3,900 |
Introduction
Any marketing or PR professional needs to build an effective press and media network in order to maximise media coverage - this course shows you how to do this.
It covers creating and maintaining a contact list, pitching ideas and editorial to print and online media and ensuring that your organization or client gets good, positive media coverage.
Objectives
Training Methodology
This is interactive with group exercises and is suitable for all employees involved in functions management. The pace and level of the training workshop is customized to the understanding of the delegates. Ongoing back-up and support is available after the training on request to the supplier, and the training course is also available for in-house presentation as well as for “Competency Transfer”.
Who Should Attend?
Course Outline
Introduction
- How the press works
- The structure of modern media
What the press expects from you
- Understanding press expectations will automatically increase your success rate
- Communicating effectively with the press
Designing a media strategy
- Who to contact?
- Getting the timing right
- Tailoring a press releases for different audiences
- Creating a day-to-day plan
Establishing a network of press and media contacts
- Effective and practical methods of building a contacts list
- Maintaining on-going relationships
Distributing your press release
- Different ways of distributing a press release
- Words that work and words that don't
- When to cold call and what to say
- Following up your press release