Maximising Press and Media Coverage

Start Date End Date Venue Fees (US $)
19 Oct 2025 Dubai, UAE $ 3,900 Register

Maximising Press and Media Coverage

Introduction

Any marketing or PR professional needs to build an effective press and media network in order to maximise media coverage - this course shows you how to do this. 
It covers creating and maintaining a contact list, pitching ideas and editorial to print and online media and ensuring that your organization or client gets good, positive media coverage.

Objectives

Training Methodology

This is interactive with group exercises and is suitable for all employees involved in functions management. The pace and level of the training workshop is customized to the understanding of the delegates. Ongoing back-up and support is available after the training on request to the supplier, and the training course is also available for in-house presentation as well as for “Competency Transfer”.

Who Should Attend?

Course Outline

Introduction

  • How the press works
  • The structure of modern media

What the press expects from you

  • Understanding press expectations will automatically increase your success rate
  • Communicating effectively with the press

Designing a media strategy

  • Who to contact?
  • Getting the timing right
  • Tailoring a press releases for different audiences
  • Creating a day-to-day plan

Establishing a network of press and media contacts 

  • Effective and practical methods of building a contacts list
  • Maintaining on-going relationships

Distributing your press release

  • Different ways of distributing a press release
  • Words that work and words that don't
  • When to cold call and what to say
  • Following up your press release
     

Accreditation

Related Courses

Competency Solutions Brochure
PETC Corporate Profile