Mini-MBA: Business Essentials Program

Start Date End Date Venue Fees (US $)
02 Aug 2026 Jeddah, KSA $ 4,500 Register
20 Dec 2026 Dubai, UAE $ 3,900 Register

Mini-MBA: Business Essentials Program

Introduction

The Mini-MBA™: Business Essentials program offers an overview of the key concepts, tools, and techniques that are required to succeed in today’s challenging business environment. The program features focused learning experiences and case studies centered on vital subject areas in the business world. By examining and discussing the case studies, managers will learn how organizational units interact to support corporate strategy and the different ways businesses can adapt to constant change. They will also gain practical skills for increasing individual and organizational productivity.

Objectives

    The Mini-MBA™: Business Essentials program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this program, participants will have a solid framework for making better business decisions about issues affecting their companies – and their careers.

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practices. Participants will have the opportunity to share with the facilitator and other participants what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

This program is designed for experienced or high potential managers who are seeking a stronger foundation in current business theory and practice, or managers who have experience in one area and want exposure to other areas to qualify for positions of increased responsibility. Technical professionals making the transition into management positions and professionals or managers considering an MBA program will also find the Mini-MBA™: Business Essentials program a valuable learning experience.

Course Outline

Modules are selected from the following topics.  In addition to the interactive instructional modules, the program includes 

To be an effective manager in today’s complex business environment, a manager must have an understanding of how the law impacts the bottom line.  This module addresses legal areas in which every manager should have a level of familiarity, focusing especially on contract law, tort/consumer law, antitrust and competition law, corporate governance, and governmental regulation.  Topics will include current trends in the law.  The intent of this module is to ensure that each participant understands the impact of these areas of the law on business decisions, and to be aware of, and manage risk associated with the legal aspects of his or her daily business dealings.

Business Strategy

Business strategy involves how a firm chooses to grow its business. Options include geographic expansion and new product offerings, among others. Where a firm grows and how it will win its customers in the future are critical strategic decisions.

This module focuses on such critical issues as understanding the business model that enables a firm to be successful with its targeted customers, the strategic capabilities and cultural requirements to deliver the strategy as intended, and the relationship between brand and organizational culture.

Leadership

As organizations constantly transform in an effort to maintain competitiveness in a dynamic and uncertain business environment, effective leadership often makes the distinguishing difference between success and failure.  This module explores the human dimension of work and considers both the theory and practice of leading and managing people in contemporary, successful organizations.

Marketing

Marketing plays a key strategic and tactical role for product and service companies.  The complexity of planning, managing, and implementing marketing programs for both business-to-business and business-to-consumer industries to maximize profit, improve customer satisfaction, and generate brand loyalty will be examined.

Accreditation

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